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This article explores the hybrid modernity made through missionary architectural practices during colonial Korea, by examining how the master plan of Yonsei University, one of the earliest mission schools in Korea, has gone through a unique evolutionary process throughout the convoluted modern history of the twentieth century. In doing so, this article conducts a thorough visual and spatial analysis of the given case with two emphases: first, analyzing three campus master plans—produced in 1917, 1925, and 2016 respectively—in a comparative way; and second, analyzing the layout and façade composition of major buildings that comprise the campus in great details. These master plans are crucial evidences enabling us to investigate the transatlantic architectural practices in early 20th century, as Henry K. Murphy, the architect in charge of the first two master plans of Yonsei University, was one who had long practiced in New York and greatly admired the values of Asian architecture through a series of field trips to major Asian cities, including Beijing, Shanghai, Tokyo, and Seoul.

While the 1917 master plan was in part influenced by the Western precedents, as well as ones from Japan and China some of which Murphy himself was involved in as a master architect the 1925 case deviates from it and illustrates multiple points of transformation that go beyond spatial symmetry and visual harmony. The 1925 one is marked by the rearranged spatial disposition and façade composition of dormitories and residential halls as influenced by the geographical peculiarities of Korea at that time. Long after the revision, the third, 2016, version illustrates the much expanded, triangular shape toward the south with added buildings and facilities, while the entombment area and other historical fragments in the upper part are well preserved. Hence, this article claims that the case of Yonsei University elicits the hybridization of missionary architectural practices and local Korean culture throughout the twentieth century, which is neither subsumed by the missionaries' imposition of design ideas nor bound by the authentically Korean tradition of design.

This research focuses on the role of product acquisition cues in positive word-of-mouth (PWOM) content on social media, comparing the characteristics of different sources of product acquisition (purchased vs. gifted) and exploring whether and how they affect consumers' reliance on word-of-mouth (WOM).

The research model was developed based on the mental imagery theory. Two offline experiments and two online experiments were used to test the proposed hypotheses.

The results show that, compared to the purchased source, the gifted source evokes more positive mental imagery and greater emotional attachment to the product, resulting in greater consumer reliance on PWOM. In addition, the effect of the source of product acquisition on reliance on PWOM was stronger for experiential (vs. material) products and for consumers with higher interdependent (vs. independent) self-construal.

This research highlights the role of product acquisition cues in PWOM in influencing consumers' evaluation of WOM, while also revealing the processes inherent in how consumers process information through mental imagery. The findings provide a more comprehensive understanding of the antecedents of reliance on WOM and offer new insights and recommendations for management practitioners.

Recent technological and social changes have challenged manufacturing firms to remain competitive in increasingly dynamic markets. A way of facing these challenges is to foster organizational structures that encourage creativity. Although the general importance of organizational creativity for market success is undeniable, few studies on manufacturing firms have provided a nuanced view of how this relationship is affected by firm-external factors (e.g. different levels of market dynamism) and whether and how this leads to greater market success.

This research uses survey data from 255 chief executive officers (CEOs) and top managers of manufacturing firms in Germany. The authors performed different regression analyses to test for direct, mediation, moderation and moderated mediation effects.

The findings show that, in highly dynamic markets, organizational support for creativity indeed helps manufacturing firms to remain competitive by positively influencing firms' innovation performance, which subsequently results in improved market performance. By contrast, in markets with low dynamism, organizational support for creativity has no impact on firms' innovation and market performance.

From a theoretical perspective, this study introduces market dynamism as a novel, so-far underexplored firm-external factor that moderates the relationship between organizational support for creativity and innovation and market performance. This research thus enhances the understanding of the dynamics of organizational creativity and its effects on innovation and market performance in an organizational context of manufacturing firms.

In general, this research emphasizes the importance of establishing a creativity-supporting environment to enhance innovation and market performance. Most importantly, this relationship depends on whether firms are active in highly dynamic or stable markets. Managers should thus consider the level of (future) market dynamism when making decisions about creativity-supporting work environments.

This research provides novel insights into how organizational support for creativity influences innovation and market performance in the manufacturing industry and introduces market dynamism as an important moderating factor.